It’s no secret: the best salespeople are great storytellers—StorySellers! They don’t just talk about features and benefits, they tell stories of how a product will work for their prospects. When it comes to painting a vivid and memorable picture in a prospect’s mind, there’s nothing more effective than a story.

By sharing strategically chosen stories that illustrate how your current and past customers have benefited from your product or service, your prospects can take a “test drive” in their minds. You can use these “success” stories to overcome an objection, offer a third party testimonial and close the sale. Each story is designed to promote you and your product or service, and to demonstrate how you and your product or service are suited to your prospect.

A savvy salesperson who understands the principles of Strategic StorySelling can also use public speaking opportunities to introduce themselves and their product or service to multiple prospects at the same time. This unique method will create top of mind awareness among your prospects and brand you and your business. When they need your product or service, they’ll call you first.

This program is designed for:

• Sales Presentations
• Public Speaking Opportunities
• One-on-One Situations
• Running Meetings
• Venture Capitol Presentations

You’ll learn how to:

• Soft-sell with stories and get immediate results
• Answer questions with a story rather than data
• Select the right stories to make your points
• Build a repertoire of “success” stories
• Craft your stories for maximum impact
• Brand yourself and your message
• Harness the power of emotion
• Improve your group presentation skills:
  1. Develop a magnetic presence
  2. Craft a logically sequenced presentation
  3. Use three methods to motivate your audience to action
  4. Build your presentation around “success” stories

“I have worked with Doug as a professional speaker, but more importantly, I have sent non-speaking professionals to his workshop. We need them to be comfortable telling stories that help sell our services. Doug pushed them beyond their normal comfort zones, and now they think telling stories to prospects is easy.”

Steve Epner -
President, BSW CONSULTING, INC.

Private one-on-one coaching or small group coaching available.
Available as a keynote or workshop.