Doug Stevenson's Story Theater Method
for Strategic Storytelling in Business
This book was first released under the title Never Be Boring Again - Make
Your Business Presentations Capture Attention, Inspire Action and Produce
Results.
It teaches advanced
presentation skills
It contains new terminology
and concepts
It teaches an original method
and approach
It
has the most specific examples ever shared
It
contradicts many traditional beliefs about speaking
It
focuses on storytelling in business
It
teaches comedy techniques that are easy to use
It
reads like a conversation, not a textbook
The author was a successful actor and comedian
A powerful story - well told - is your secret to connecting with clients, colleagues and customers. With Doug Stevenson's Story Theater Method™, you can become a magnetic speaker with the power to attract and hold any audience's attention.
"The stories and examples in this book will make it easy for you to become a better business storyteller. You'll be inspired to take your stories to the next level so that you can in turn inspire your audience." Jack Canfield, Co-author of Chicken Soup for the Soul at Work
Business audiences are more sophisticated than ever before and are hungry for speakers who know how to connect with them. They are bored with the overuse of statistics and PowerPoint. Strategic storytelling provides that connection and is a more effective vehicle for delivering content than any other form of communication. This book teaches the how-to of strategic storytelling for business using a systematic method. It promotes pragmatic theatricality to achieve a desired result.
Businesspeople who attempt to use stories recognize that there is an art and science to telling them, but they often don't know where to go for that instruction.
Finally, here is a book for upwardly mobile business professionals and executives, as well as corporate trainers and training directors, who want to use stories in a business environment.
The Story Theater Method walks its readers, step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product.
The Story Theater Method™ for strategic storytelling combines traditional storytelling form and structure with performance techniques from the world of acting. This unique method helps speakers teach powerful lessons in an entertaining manner by combining comedy and drama with narrative storytelling techniques. In short, it combines the practical and the theatrical. Speakers who use this method leave a lasting and positive impression on their listener.
The Story Theater Method provides the roadmap for achieving this result.
Readers Will Learn:
The critical difference between Story Theater and merely telling a story
How to choose a story from the seven types of stories
The Four Types of Language and how to use them effectively
The difference between storytelling in business and traditional storytelling
How to craft a story using The Nine Steps of Story Structure
How to brand the message using a Phrase That Pays
Why business stories must contain an obstacle and a lesson learned
Why it is important that each story make only one point
How to Step IN and Step OUT for dramatic effect
How to use disciplines from acting to draw out the power of your story
The difference between a vignette and a fully developed story
How to create characters that your audience will see, feel and care about
How the mind, body, spirit connection affects the audience's perception of you
Why it is necessary to script and memorize your stories
Comedy techniques such as the Sprint, Drag, Triple, Misdirection and Zinging
All site contents copyright Doug Stevenson, except where otherwise noted. No reproduction of site content, in part or in whole, in any form or medium including electronic transmission, is allowed without the express permission of the author.
